We design brands and experiences around the humans that interact with them
Every day we interact with various products and services; Taking the train ticket, paying for lunch, trying clothes in a shop, waiting in the doctor’s waiting room, etc.
Among all these interactions, some can be frustrating, some can prevent us from accomplishing our daily tasks or simply leave us indifferent towards a particular service provider.
Creating a pleasant experience that exceeds the expectations of the customer is therefore a real opportunity to create value for companies. To do so, relying on observation is necessary in order to better understand what are the points of improvement of the experience and how to solve them.
Therefore, we offer an approach based on observation that tends to be more objective, by testing hypotheses and verifying the desirability of a solution before going further.
This approach makes it possible to reach concrete answers quicker in order to create real value and thus allow better adoption.
Our research methods come from what is called “design thinking”, which is a creative method of solving problems and innovating. It enables to come up with solutions, products, services or business models that meet human needs and objectives. It helps to understand the present and to create a better future in terms of customer experience. These methods are useful when a problem is ambiguous, because the answers are not obvious or known in advance and that one seeks to gain clarity. Frequently, we encourage going through these research phases to find the best way to solve a problem iteratively.
A qualitative research method that can be used independently or in addition to observation. It consists in talking with people (users, experts, etc.) by addressing specific themes that have been identified prior. It aims to understand the opinions, beliefs, representations and opinions towards the themes studied.
A method of qualitative research inspired by ethnography. It consists in actively observing people, interactions and objects that come into play in situations of use of the studied product. The specificity and the richness of this method lie in the exploratory and holistic aspect which allow to discover, without initial assumptions, the behaviour of users in real situations.
A persona is a fictitious representative of a real group of people whose behaviours, motivations and goals are close. It enables the design team to stay focused on the end users, their skills and goals to guide decisions about what the product or service should do and how it should work.
Journey maps are graphical representations of interactions between a type of user (persona) and the product or service over time. They usually detail moments of interactions the user engages in, his thoughts during the interaction and the emotions associated with these interactions. As for all modelling methods, they allow to identify opportunities.
Diagram that models the different components of a service (people, physical evidence, processes, etc.) and the relationships that may exist between them, that may affect the quality of a point of contact in a customer journey. Service blueprints have a business objective: to remove redundancies, to improve the efficiency of employees, to help converge processes in silos, etc.
A stakeholders map is a visual representation of all actors involved and interacting at a given point in the customer journey. It serves to highlight the links and exchanges that take place between stakeholders.
Storyboards are methods of drawing situations and serve to bring scenarios to life. Visual decomposition allows to realize aspects that writing does not reveal or less easily.
Scenarios are texts intended to model existing or future use cases. They describe in concrete terms the interactions between the user and the product by telling a narrative. They are then used to design models or to evaluate the solutions envisaged with users.
Prototypes are incomplete versions of a product. They are developed to make ideas tangible and thus to test them with users and the project team. Depending on the objectives, the models can be simple sketches, more faithful representations, and more or less interactive.
& Art Direction
When projects require it, we can create parts of the customer experience that manifest themselves in visual form. Our value lies in developing innovative concepts and guiding teams to deliver an attractive brand image to end users.
Identity & Positioning
Wether it's through workshops or projects, we like building strong brand identities. With simple exercises we define a set of core values and a purpose that resonates with your audience.
Upon a firm strategic basis, we are able to develop various visual design concepts with innovative ideas that help set your brand appart from mainstream offers.
MVP (Minimum Viable Product)
Following the principles of lean startup management, it's possible to create low to high-fidelity MVP's (Minimum Viable Products). It helps testing ideas on a real market with limited investment.
We're able to create brands from the ground up and help them deliver a finished brand experience to their consumers.
Branding (Corporate Identity)
We create finished artworks for all the brand assets, from logo systems to print collaterals and social media templates. Usually, we deliver it with a brand book that can be more or less furnished depending on the needs.
There is virtually no print design we cannot accomplish, whether it's large billboards, smaller brochures, flyers or other marketing supports.
Similarly as print, we can create product ranges that are designed with the end-consumer in mind. We're familiar with creating separate product ranges that belong to a same brand system.
We love interactions. Websites offer a good way to showcase your brand identity, present your offer and even save time in your sales funnel. We build sites from scratch using various content management systems.
Along with user experience research methods, we can develop low to high-fidelity interfaces for different device sizes.
Pitch Decks & Documents
To help companies communicate in a more omogeneous and professional way, we can help by coaching or creating documents with graphic design principles.