In 2015, Switzerland’s food delivery landscape was fairly static and monopolized by a few delivery companies whose business model relied on providing delivery on behalf of restaurants. They mostly partnered up with classic fast food chains and not so healthy restaurants. Mium wanted to bring some freshness into the market, serving simple, local food, prepared with love, just like you would eat at your mother’s house, served quickly and personnally.
The concept of health in food can be represented by various colours in occidental culture. When we started defining the colors associated with the brand we eliminated green tones which would be perceived as promoting vegetarianism. Orange was selected unanimously, to convey energy, freshness, vitality and playfulness.
To make the checkout fast and seamless we needed to let people know if they were in an area that could be served by Mium. We created two modules, one checking their zip code against a database of valid codes. In a second time, we created a booking module that enabled users to plan their delivery in time slots created by the administrator, for a later delivery. This module had to be able to communicate with the logistic system.